Peter Augustus Privacy & SMS Communications Policy

Last updated: 16-09-2025

 

This privacy policy sets out how we uses and protects any information that you give us when you use this website. We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

2. Our commitment to your privacy

We’re committed to protecting your personal information and ensuring transparency in how it’s collected, used, and shared. This policy explains your rights and how you can access, update or remove your data.

3. What personal information we collect

We may collect the following types of information:

  • Name and contact details (email, phone, address)
  • Billing and delivery details
  • Demographic info such as postcode, preferences, interests
  • Order history and transactional data
  • Marketing and communications preferences
  • SMS opt-in status

4. Why we collect your information

We collect your personal information to:

  • Fulfil orders and deliver our products to you
  • Improve our services and customer experience
  • Send updates about your orders or account
  • Provide customer support
  • Offer marketing promotions and personalised recommendations (if you opt in)
  • Comply with Australian legal obligations

5. SMS Marketing & Communications

We may collect your phone number when you opt-in to receive SMS updates, including order confirmations, promotions, and cart reminders. Your phone number will only be used for communication related to Peter Augustus Craft Butchers and will not be sold, rented, or shared with third parties for their marketing purposes.

Our website uses cookies and tracking plugins to monitor the contents of your shopping cart, including when a cart has been abandoned. This information is used solely to determine when to send reminder messages via SMS.

If you provide your mobile number and consent to receive SMS, we may use it to:

  • Send transactional updates (e.g. order confirmations, delivery updates)
  • Send marketing messages (e.g. product offers, loyalty rewards, event notifications – up to 4 per month)
  • You can opt out anytime by replying STOP to any message. Reply HELP for support.

6. Email marketing

If you opt in to our email newsletter or offers, we may send you product news, promotions, and helpful updates. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us.

7. How we protect your information

We use industry-standard security measures including:

  • SSL encryption for secure online transactions
  • Secure servers and data access controls

We do not store full credit card details and never sell or rent your data to third parties.

8. Cookies and website tracking

We use cookies and tracking technologies to improve your online experience. These tools help us:

  • Understand how you use our website
  • Personalise product recommendations
  • Improve our advertising and marketing

You can manage your cookie settings through your browser. Disabling cookies may limit some website features.

9. Sharing of personal information

We may share your information with trusted third parties for:

  • Order fulfilment (e.g. delivery providers)
  • Payment processing
  • SMS and email communication platforms
  • Analytics and marketing support

These partners are contractually obligated to safeguard your information and use it only for agreed purposes.

10. Accessing or correcting your information

You have the right to:

  • Access the personal information we hold about you
  • Request corrections to inaccurate or incomplete data
  • Withdraw consent to marketing communications at any time

To request changes, email us at info@peteraugustus.com.au.

11. Data retention and third-party data sharing

If our Privacy Policy describes data sharing with non-affiliated third parties (for analytics, logistics, or service delivery), this excludes SMS originator opt-in data and consent. SMS consent and phone numbers are never shared with third parties.

We retain your information for as long as needed to provide services and comply with Australian law. Data no longer required is securely deleted or de-identified.

12. Location Tracking & Location-Based Services

If you enable location services on our website or mobile applications, we may collect information about your device’s location to personalise offers, determine delivery eligibility, or improve our services. This data is collected via cookies, browser settings, or mobile device permissions. Location data is only used to provide or improve services (such as delivery areas) and is never sold to third parties.

13. Updates to this policy

We may update this policy from time to time. The latest version will always be available on our website. We encourage you to review it periodically.

14. Contact us

If you have questions about this policy or how your information is handled, please contact us:

Email: info@peteraugustus.com.au
Phone: 0486 364 355